ABOUT US

What we do

The Baldridge Group — better known as TBG | Merch — helps companies, schools, and nonprofits put their brand on gear people actually want to wear. From custom decoration and premium-brand apparel to employee merch stores and event merchandise, we handle the whole thing: sourcing, decoration, kitting, and shipping to your team wherever they are.

Why teams choose us

We built TBG around a simple idea that has become rare — a real person on the other end. No ticket queues, no chatbots, no wondering who is handling your order. One partner who treats your team's merch like our own, communicates clearly, and delivers on any budget. Based in Traverse City, Michigan, we've delivered custom apparel and branded gear with premium service since 2017.

Our services

We offer custom embroidery, screen printing, DTF and DTG printing, promotional products and event merchandise, custom swag and welcome kits, premium branded apparel, and OnDemand employee stores that produce and ship gear on demand — with no upfront inventory and no minimums.

Where we work

We're proud to be rooted in Traverse City and Northern Michigan, and we ship to teams across the United States — with programs running in markets from Miami and Nashville to Dallas, Los Angeles, New York, and Boston.

Our mission

An unrivaled merch experience for every client — recognizable brands, the best decoration, and real communication, on any budget.